Whether you’re a well-established approved driving instructor or just starting out with your provisional exams, everyone should get a copy of ADI Part 4: Business Planning by Marc Ford. Here’s my review of the book and the reasons I think you should click to order your copy today.
“I’m not a businessman – I’m a business, man” Jay-Z
The first thing that strikes you when you pick up this book is Marc’s initial research with driving instructors. A staggering 80% of those he surveyed did not have a business plan what-so-ever.
This was where his idea for the book started to grow. He could see that once an instructor is approved and has completed their part 3, that many see this as the final step. But as Marc’s aptly titled book suggests, part 3 is only the beginning and the next step is to become a self-sustained, self-employed business.
Chapter one extract:
“To be taken seriously, and to earn enough money, you really do need a plan and a way to track your progress.”
One of the best bits about the book is that in each chapter there is space for you to map out your business plan. So, you can read each section and then as you start to think of ideas for your business, you can answer the questions and fill in the boxes to build up your business plan as you read through.
It’s easy to think you don’t need a business plan unless you’re presenting to your bank manager. But Marc says: “The thing you need to consider is how you are going to achieve what you want, if you haven’t got a clue how to get there.”
ADI Part 4 talks through the different business plan options in an open and honest approach that’s really easy to digest.
Have you heard of the pub test? You know, the one where you test out a story or description of something on your friends to see if it’s easy to understand and is explained well.
ADI Part 4 also explains the elevator pitch. If you’ve listened to any of the Fresh Podcasts this year then you might already have a clue about this one.
“If opportunity doesn’t knock, build a door” Milton Berle
Later on in the book, Marc explains how you set-up the basic foundations for your plan that will get you thinking about the key questions you need to answer in order to move forward.
“The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty” Winston Churchill
I had a sneak preview copy of the book but I’m ordering a hard copy today too. I can see this book being a great source of inspiration. We all have those days were motivation is low and the light at the end of the tunnel seems dull. This book will become my new pick-me-up tool. I’m going to share it with colleagues and then keep it in sight on my desk to remind myself that everyone needs a plan and to check in to make sure I’m on track.